Responsible AI Principles

Our Responsible AI Principles

  1. We believe in the responsible design, development, deployment and operation of AI technologies.

  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous. 

  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications. 

  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.

  5. We believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. 

  6. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. 

  7. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.

  8. We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation. 

  9. We believe in intelligent automation without dehumanization, and the potential of AI to have profound benefits for humanity and society.

  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.

  11. We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.

  12. We believe in partnering with organizations and people who share our principles. 

How We Use AI Today

While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for content creation for our blog, YouTube, and training. 

We use a collection of Software-as-a-Service (SaaS) products for: 

  • Speech-to-text transcription

  • Content creation and summarization

  • Outline generation

  • Image generation

  • Copywriting

  • Research

  • Ideation

In the process of making software more intelligent, AI has the potential to make organizations more human by enabling us to focus increased time and energy on communications, creativity, culture, community, and the human condition.

AI should make us better people, professionals, and organizations. However, this will not happen without a continuous focus on the responsible application of AI across all business functions. 

We truly believe AI will have a disproportionate net positive impact on business and society, but it will alter career paths, displace jobs, and continually chip away at our privacy as consumers if we let it. 

We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history.

As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.

These responsible AI principles were originally created by Marketing AI Institute and they have generously made them available under a Creative Commons Attribution-ShareAlike 4.0 International License.